Livestock, just like humans, have a strong sense of taste and smell. As a result, they rely heavily on these senses to determine whether a food is desirable or not.

Flavors are an important ingredient to animal feed products. They create a aroma and taste that is familiar to animals. Having stable and consistent flavors allows changes in recipes, planned or forced, without a change of intake behavior.

Furthermore, they can encourage higher and healthier consumption, increasing the overall growth rate and well-being of animals.